Fall Festival: Izze Sparkling Juice Review

InFebruary of 2002, Todd Woloson and Greg Stroh, two friends who lovegood food and drink, were having lunch in Boulder, Colorado. They spokeof life and work, and how great it would be to start a company togetherthat not only made an excellent product, but also contributed to ahigher purpose.

They thought about the European sodas they’d recently tried, and sawan opportunity to create an all-natural version of those sophisticatedbeverages; beverages made with the highest quality ingredients, simple,pure beverage they‘d be proud to produce, feel good about serving totheir friends and family, and that they themselves would love to drink.
If in doing this, they could also raise awareness for The GlobalEducation Fund – a non-profit organization dedicated to providingeducational opportunities for underrepresented individuals throughoutthe world – it would be a slam-dunk. They decided to give it a go.
The next few months were spent mixing bottled sparkling water withvarious fruit juices, trying out different concoctions on anyone andeveryone who was willing. After lots of trial and equal amounts oferror, they finally found the perfect blend of nourishing fruit andrefreshing fizz, and in June that same year, the IZZE Beverage Companywas born.
Today, eight distinctive flavors of IZZE, five flavors of IZZEFortified and three flavors of low-calorie IZZE esque are sold innatural and conventional grocery stores, corner delis, finerestaurants, airports, coffee shops and cafes all across the U.S.